"Birdseed costs less than meat," explained the late Dr Goh Keng Swee in 1968 when asked why not a zoo. The Minister of Finance saw value in having a bird park as a green escape in an urbanising city, and thus Jurong Bird Park was built before a zoo. In comparison to the zoo, its cousin seems overlooked; Jurong Bird Park is hardly crowded, and shows are not grabbed as quick. The unassuming park was once featured prominently on the itineraries of foreign dignitaries visiting Singapore in the 1970s, but is currently is embarking on a swan song as it prepares to close for good. The park will welcome its final guest on January 3rd next year - exactly 52 years to the day that it first opened its doors and will move to a new home at Mandai Wildlife Reserve, consolidating Singapore's wildlife destinations to a localised area. The avian park has endured numerous makeovers through the years and welcomed more than 41 million guests over half a century. It is Asia's largest bird park and has been charming visitors since taking flight in 1971. The initial admission ticket price was set at a humble SGD2.50 (which was reprised for the month of January in 2021 to celebrate its Jubilee). It boasts the world's largest walk-in 2-ha aviary, home to 600 free- flying birds. Visitors are able to enjoy breakfast with these birds while learning about the feathered residents from avian-keepers. The park has long been a favourite hangout for school excursions, family outings and shutterbugs. In recent attempts to draw more traffic, reduced ticket pricing were advertised. This move to Mandai will mark its biggest milestone thus far as it becomes part of the new 126-ha eco-tourism hub. It assimilates into other attractions such as the new River Wonders (currently known as River Safari) and an upcoming resort of 4.6-ha site for a 338-room hotel immersed in flora and fauna. Soon to go by the name Bird Paradise, the spirit of Jurong Bird Park continues to live on as one of the five wildlife parks under Mandai Wildlife Group (MWG). With more than 3,500 birds from over 400 avian species, Bird Paradise intends to thrill visitors with a wide array of exhibits; from birds in a dense African rainforest to the squawks of exotic South American wetlands; and from the fluttering species of the colourful South-East Asian paddy fields to nestlings in Australia's dry eucalypt forests. Encouraging discovery at every turn, visitors can explore 8 walk-in aviaries and immerse themselves in unique biomes and habitats from around the world at this new 17-ha tourist attraction, including a larger avian hospital. "It's not just pretty sites at this park," promoted MWG's CEO Mr Mike Barclay. "This new wildlife park is designed to bring visitors closer to stunning bird species. It will be a platform to further its education and conservation work in the region. Almost a quarter of the bird species that will be housed there, are threatened". Well integrated with modern technology, Bird Paradise boasts its ability to deepen each visitor's appreciation of the avian world with a plethora of attractions and an unparalleled display of South East Asian songbirds, allowing the new bird park to soar to greater heights. You have been hired as the Marketing Consultant by the new Bird Paradise to prepare for its official launch in year 2023. Propose one (1) benefit of collecting survey data for estimation of the the most optimal pricing. (4 marks)