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________Blank is defining the firm's marketing mix variables so target customers have a clear, distinctive, desirable understanding of the firm's offerings relative to competitors' offerings.
________Blank is defining the firm's marketing mix variables so target customers have a clear, distinctive, desirable understanding of the firm's offerings relative to competitors' offerings. Multiple Choice Prospecting Proportioning Processing Positioning Perceptualizing
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
