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Blank is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society
Blank is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Multiple Choice
Advertising
Marketing
Market research
Profit planning
Distribution
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
