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Blm 19 - Entegre Pazarlama letiimlerini Tasarlamak ve Ynetmek (15ed) Soru 5c Bu blmden oluan bir sorudur: 1. irketler pazarlama iletiimi btesini nasl tahsis edeceklerine

Blm 19 - Entegre Pazarlama letiimlerini Tasarlamak ve Ynetmek (15ed)

Soru 5c

Bu blmden oluan bir sorudur: 1. irketler pazarlama iletiimi btesini nasl tahsis edeceklerine karar vermelidir alt ana iletiim biimini tanmlamal, 2. iletiim karmasn oluturan faktrleri belirlemeli ve 3. entegre bir pazarlama karmas kullanan bir irket. Neden byle olduunu dndnz aklayn.

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