BMW is a German multinational company which produces luxury cars. BMW vehicles are sold mostly to consumers who look for high standards for quality, luxury, and performance which BMW is known for. In Melbourne, there are several BMW dealerships and most new car sales took place through these dealerships after customers take a test drive and have an opportunity to inspect the vehicle and consider different options available. Due to the COVID-19 restrictions, car dealerships including, BMW showrooms, are closed in Melbourne since 6 August. However, the customers may request a test drive or arrange to purchase a car over the phone or reach out to a salesperson via other online methods. This situation will likely continue until December 2020.

Question:

How could BMW dealerships in Melbourne use the Integrated Marketing Communication approach and its positive brand image to maintain car sales during this period?