Question
COMPANY: AMAZON.com Part I: Introduce the company, the industry, and the competitive environment in which it operates.Make sure to include: A brief description of the
COMPANY: AMAZON.com
Part I:Introduce the company, the industry, and the competitive environment in which it operates.Make sure to include:
- A brief description of the firm under examination
- A brief description of the firm's major rivals
- A breakdown of market share in the industry
- A summary of the 10 external forces that are currently impacting the industry (talk about Porter's 5 forces and the macroenvironmental forces here).Be sure to characterize each of these forces as representing an opportunity or a threat.
- A summary of what you consider are the firm's major strengths and weaknesses and why you believe this is so.
COMPANY: AMAZON.com
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
