1. Pepsi is an examples of:

a. conceptual names.

b. implied names.

c. iconoclastic names.

d. overt names.

2.Creative advertising campaign and repetitious advertising is normally sufficient to rejuvenate or change a brand's image.

a. TRUE

b. FALSE

3.While Fadi was watching TV, he spent much of his time in chatting with his friends using his smartphone. In terms of integration of media platforms this illustrates:

a. social spider-webbing.

b. content grazing.

c. quantum journey

d. investigative spider-webbing.

4.Quality marketing is to insure quality contact points with customers, all the following are examples of customers' contact points expect:

a sales clerk at a retail store

b. a brands' website

c. a friend who recommends a brand

d. a brands' facebook page