Boenisch Corporation produces and sells a single product with the following characteristics:

per unit % of sales

sales price $170 100%

variable expense 102 60%

contribution margin 68 40%

The company is currently selling 8,000 units per month. Fixed expenses are $406,000 per month.

Consider each of the following questions independently. This question is to be considered independently of all other questions relating to Boenisch Corporation.

Refer to the original data when answering this question. The marketing manager would like to cut the selling price by $12 and increase the advertising budget by $30,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,800 units.

What should be the overall effect on the company's monthly net operating income of this change?

a )decrease of $25,200

b) increase of $254,400

c) increase of $70,800

d) decrease of $70,800

Please show all work. No calculator allowed