Bombardier specializes in planes and trains. This Canadian company's primary markets are governments and businesses that purchase railroad and airplane-related products. Bombardier also markets corporate jets under the names Learjet, Challenger, andGlobal. Bombardier markets itsproducts' fuel efficiency, lowoperating costs, and otherbenefits.

Which business markets doesBombardier seem to focus on?There may be more than oneanswer. Also, what do you think is the most important concern of Bombardier'scustomers: price, quality, service,or supplier relationships?