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Refer to the Real World Case on the challenges of SCM faced during the holiday season. Do you think end-of-year shopping is inherently unpredictable? Could

Refer to the Real World Case on the challenges of SCM faced during the holiday season. Do you think end-of-year shopping is inherently unpredictable? Could companies develop strategies to cope with this issue such as preordering products at a discount (Which Amazon.com extensively practices)?

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