BONUS QUESTIONS (Each question is worth 1 bonus point.) 1. I showed a couple of videos as an example of co-branding, featuring the old "Wassup ad campaign. The two co-branding companies were (circle BOTH): a. Budwelser b. Sam Adams c. McDonald's d. Burger King 2. When we reviewed videos of dating services as examples of segmentation approaches this one was used as an example of psychographic segmentation. a. Match.com b. Our Time (50+) c. Christian Mingle d. Farmers Only We identified this as the most recognizable brand logo in the world a. McDonald's b. Apple c. Coca-Cola d. Nike 3. When talking about Individual Branding (aka House of Brands) as a strategy, this company was given as an example. a. Procter & Gamble b. JCPenney . Nike d. Costco 4. 5. I gave this as an example of a destination store in our discussion of retailers