Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Book reference: https://drive.google.com/file/d/1z7pjU_xKflU-Wic36EO6j0Z9xV9BcTfg/view?usp=sharing In the introduction and overview to his book, The Complete Database Marketer, Arthur Hughes draws a comparison between the old corner grocer

Book reference: https://drive.google.com/file/d/1z7pjU_xKflU-Wic36EO6j0Z9xV9BcTfg/view?usp=sharing

image text in transcribed
In the introduction and overview to his book, The Complete Database Marketer, Arthur Hughes draws a comparison between the old corner grocer and the burgeoning field of database marketing (available on Canvas). Hughes wrote this comparison in 1996, when according to Pew Internet Research, only 23 \"a of Americans went online. While the principles that Hughes puts forth are still valid today, a lot has changed in the past 23 years (e.g., most of you were born). After reviewing the reading from Hughes '5 book, write your own congoarisons between the past, i.e., the corner gzocer and database marketing in 1996 as described by Hughes, and the present, the current state ofonline direct/database marketing. Feet free to integrate a combination of secondary sources and your own experiences as an online consumer as you see fit/ The following questions are meant to stimulate your thinking rather than to serve as an outline for your paper. 1. What marketing innovations has technology enabled that didn't exist before

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing The Core

Authors: Roger Kerin

8th Edition

1260483517, 9781260483512

More Books

Students also viewed these Marketing questions