Book reference: https://drive.google.com/file/d/1z7pjU_xKflU-Wic36EO6j0Z9xV9BcTfg/view?usp=sharing

In the introduction and overview to his book, The Complete Database Marketer, Arthur Hughes draws a comparison between the old corner grocer and the burgeoning field of database marketing (available on Canvas). Hughes wrote this comparison in 1996, when according to Pew Internet Research, only 23 \"a of Americans went online. While the principles that Hughes puts forth are still valid today, a lot has changed in the past 23 years (e.g., most of you were born). After reviewing the reading from Hughes '5 book, write your own congoarisons between the past, i.e., the corner gzocer and database marketing in 1996 as described by Hughes, and the present, the current state ofonline direct/database marketing. Feet free to integrate a combination of secondary sources and your own experiences as an online consumer as you see fit/ The following questions are meant to stimulate your thinking rather than to serve as an outline for your paper. 1. What marketing innovations has technology enabled that didn't exist before