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Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer. ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO
Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer.
ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO COMPRISE IT
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3. What are the different goals of evaluation and assessment? That is, what types of
decisions must a sales manager make, and how are these decisions linked to the type
of evaluation information needed?
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