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Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer. ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO

Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer.

ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO COMPRISE IT

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3. What are the different goals of evaluation and assessment? That is, what types of

decisions must a sales manager make, and how are these decisions linked to the type

of evaluation information needed?

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