Both men and women are spending significantly more in-store than online during a typical shopping visit according to a newreport, by First Insight, Inc., a global technology company transforming how leading retailers make product investment, pricing and marketing decisions. The company, which recently surveyed consumers on shopping habits, purchase behavior and influences driving decisions, found that 71 percent of respondents (72 percent of men; 70 percent of women) typically spend more than $50 when shopping in-store. In contrast, only 54 percent of respondents (59 percent of men; 49 percent of women) are spending more than $50 when shopping online.

This trend continued when evaluating the likelihood of a shopper adding extra items to their carts. When shopping in-store, 78 percent of men and 89 percent of women reporting that they sometimes or always add additional items to their cart. By comparison, a lower 67 percent of men and 77 percent of women reported adding extra items to their carts when shopping online.

Other significant findings of the survey include:

More Consumers Only Go In-Store When They Need Something

According to the survey, 73 percent of men and 69 percent of women respondents said that they only shop in-store when they have a need for something. Far fewer of both groups (64 percent of men and 56 percent of women) said the same about online shopping. The data points to the fact that retailers and brands, to be most effective and capture greater sales, need to place greater priority on the overall shopping experience. To attract consumers into the store beyond buying necessities, retailers must focus on in-store pricing, incentives and having the right items available in-store.

More Men Say In-Store Technology Enhances the Shopping Experience than Women

According to the reports, men and women have begun to diverge slightly in their usage and enjoyment of in-store technology, with men using magic mirrors, interactive windows, smart fitting rooms, virtual technology, and beacons more often in-store than women (between 40-47 percent versus 33-40 percent). Further, more men felt in-store technology enhanced their shopping experience across every technology:

Answer for this Q:

1. Take 3 findings from the survey and design Q for a smartphone survey that could have produced these findings
2. how might a mortar and bricks retailer use these information? An online retailer?