Question
Bottom of the pyramid (BOP) refers to ________ a company's entry-level products the thriftiest consumers in the world the largest but poorest group of the
Bottom of the pyramid (BOP) refers to ________
a company's entry-level products
the thriftiest consumers in the world
the largest but poorest group of the world's population
the segment of consumers least willing to try a company's products
a company's least expensive products
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
