Brahm Company had a fixed asset turnover ratio of 0.44 last year. The average fixed asset turnover of competitors in its industry is 0.50 Therefore, Brahm appears to be: O Generating more sales dollars per dollar investment in fixed assets relative to its competition. O Utilizing its fixed assets less effectively to generate sales than its competition. O Viewed more favorably by financial analysts than its competition O Controlling its expenses less effectively than its competition