Brainstorming ideas

• Food trucks
• Sausage sizzle
• Rides
• Prizers to be won
• Geelong football player interaction
• Market stalls
• Live music
• Petting zoo

Brainstormed ideas- geelong football club get some of the players to promote the event and come to the event promote on their social medias

Ways to make profit- food drink Trucks, ticketed rides, petting zoo.

Our Event

-market stalls

-food trucks

-prizes (raffle)

-rides

-AFL football players attend the event, photo opportunities (VIP experience, participation can pay a fee to meet and greet players get signed merchandise) (wristbands for VIP)

- music (dj /playing all range of music)

-photograph (student/ voluntary)

-adults only area (beer garden vibes) (to appeal to our target audience of adults)(get local breweries as sponsors)

Way we are going to promote

• Posters around geelong / in schools for targeting families
• Players promote event on social media
• Sponsorship (geelong football club, local businesses food truck etc.)
• Social media (Facebook event, instagram)
• Local paper advertisement
• Direct emailing

CAT'S SUMMER FAIR - name of event

625 WORDS

Plan Evaluation

• Discuss how the campaign that is executed by your plan will be measured for success or failure.

Marketing Objectives

• Identify the key elements required to complete the task and refer to the marking metric.
• Determine what are the marketing objectives for the plan, clearly state them.

D PURPOSE The purpose of this assessment task is to: 0 Understand and apply relevant knowledge of the components of an integrated marketing communications (promotional) plan for an event. - Develop messaging and an execution strategy that targets the identified market segment(s). . Identify and justify the most appropriate route(s) to market and the choice of promotional tools to be used (Media, PR, Sponsorship, Direct/Indirect Sales, Sales Promotions etc.). . Create a measurement matrix that can be used to determine the success of the IMC promotional plan. . Work cohesively in a team environment to deliver exemplary work within a tight deadline. E ASSESSMENT STRUCTURE Groups will create a marketing promotional (IMC) plan that will take the form of a report in its structure. That means that it is expected that it will include a Cover Page, Executive Summary, Table of Contents, Page Numbers, Headings and inclusion of tables, images, graphs and statistical information, alongside references and what ever creative elements that your team wishes to add to demonstrate your capability for the task. Using information gained both through classroom seminars, text and academic readings, students are to work collaboratively on the development of a plan. The integrated marketing communications plan for an event will identify the potential audience using a range of demographic and psychographic features and use that insight to ensure the creation of a message that resonates with the audience whilst aiming to deliver the marketing communications objectives. This will require teams to identify specific knowledge of the media consumption and lifestyle of the target audience to ensure that the link is made with the range of promotional elements to connect the event with the public