Question
Brand assets (e.g. trademarks and patents), stock price analysis, replacement cost, brand attributes, brand loyalty and willingness-to-pay analysis, are all metrics to measure: a. company
Brand assets (e.g. trademarks and patents), stock price analysis, replacement cost, brand attributes, brand loyalty and willingness-to-pay analysis, are all metrics to measure:
a.
company value.
b.
product value.
c.
brand loyalty.
d.
brand equity.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
