Brand: IMSM online program

Part One: Brand Ladder For IMSM program k Part Two: Positioning Statement~ Fill in each ladder rung. To stay within the word limit, we advise using bullet points. This should not read like a tagline for an ad, for example, "The only University to move your career forward! Great faculty; and intellectual stimulation. Come join us!" Please review the live Word Limit: 50 words total.~ session for further instructions. Word Limit: 50 words Emotional Benefits! Fill in the blanks in the following statement: (List at least two) Among is the brand of (target market)_(brand name) (competitive frame) that (most important point of difference, ideally capturing the single most important emotional benefit) + because reasons to believe).~ Functional Benefits! (List at least two) Attributes! (List at least three)