1. Describe, discuss, and provide design thinking as an internal report for colleagues of the executive committee in the specified area of business. This is a paper to convince colleagues. 

2. To do so, ask and answer questions such as: is the communicated design thinking brief adequate to the expectations of the corporation customers? Does the design thinking address the needs of specific niches or types of customers (appealing to so and so the audience, B2B, B2C)? How about innovation with new customers? 

3. How does design thinking differentiate the corporation studied from its competitors? For example, can you justify your preference for one type of design thinking on their track record of design history or theory? Or, for example, can you argue that a specific form of design thinking is counter-productive for a specific audience? Can you support your argument with evidence? word limit: 2000