Brand Perception Relation to Consumer Behavior

When discussing consumer perceptions a common connection to the look feel and emotion that a product emits can come from the marketing concept considered Brand. How will you position your Brand in the market place? You will need to consider the logo, linguistic considerations of the look and feel of the product in the minds eye of the consumer or ultimate purchaser of the product or service. What will your brand strategy mean to the consumer? How will the brand connect with the media strategy that you will be developing?