Brand positioning is establishing an attractive appealing product to consumers within a specific market that will set itself apart from its competitors. It's how consumers view the product in comparison to the others within the market in an attempt to stand out. Brand positioning is for the target audience that communicates the features and benefits of the product. The reason for positioning and repositioning is to create a competitive advantage and to differentiate itself from other products in the marketplace. Also, the need to reposition can consist of market dynamics changes, like market shifts.Rebranding can happen within any company. The product I'm familiar with within my industry is Group Home's which is a services-based product. This service can be repositioned by using partnerships to increase the funding and resources the industry needs. Market analysis and product enhancement can be a strategy for repositioning also. Product enhancement is making sure the equipment and systems are in place to care for individuals with developmental disabilities for their overall comfort of care. Successful repositioning can contribute to the members and staff within the facility and homes. The current position my organization is at is at the top based on the longevity of the organization. The desired position is always to advance quality of care and be the best overall agency in the market. I would manage the repositioning effort by calculating the budgets and making sure we have the resources to achieve the objective we set out to accomplish.

Kerin, R. A., & Hartley, S. W. (2022).Marketing: The core(9th ed.). McGraw Hill.

Marion. (2018, May 21). A Simple Definition Of Brand Positioning | The Branding Journal. The Branding Journal. https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/

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