Question
Brand positioning should have both ___________ and ______________ components. a)high; low b)significant; tactical c) emotional; rational d) outside; inside
Brand positioning should have both ___________ and ______________ components.
a)high; low
b)significant; tactical
c) emotional; rational
d) outside; inside
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
