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Brand RisingTide has a 5 % market share and is uncertain about its future. New products and technologies are highly likely to disrupt the market
Brand RisingTide has a market share and is uncertain about its future. New products and technologies are highly likely to disrupt the market place and the future is uncertain. RisingTide is also unsure if its customers are truly loyal to the brand. As a consultant, what strategy would you broadly advocate for RisingTide?
Group of answer choices
Visionary
Adaptive
Shaping
Classical
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