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BRAND : STARBUCKS How Starbucks can use behavior science to improve their service. Following the below three forces Sequence Duration Rationalization Also how Starbucks can

BRAND : STARBUCKS

How Starbucks can use behavior science to improve their service.

Following the below three forces

  1. Sequence
  2. Duration
  3. Rationalization

Also how Starbucks can improve their customer service experience using these five below principles

  1. Finish strong
  2. Get bad experiences over early
  3. Segment pleasure & Combine pain
  4. Build customer commitment through choice
  5. Stick to ritual

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