Branding Analysis of google

1. Provide a description of google brand; its history, location (headquarters) and its product or service offering(s). (10 marks)
2. Provide an overview of the brand's brand elements (logos, symbols, characters, packaging, slogans etc.) include history of these elements (evolution if applicable) and relevance of these items (10 marks)
3. Describe the brand's personality and include a rationale (min 3 traits) (10 marks)
4. Who are the brand's main competitors? How is your brand as well as its competitors, positioned in the market (respective USP's)? (10 marks)
5. Consistency is the cornerstone of effective branding; describe how your brand has demonstrated consistency across various traditional, digital and social platforms? (think: messaging, values, images/visuals, etc.) (15 marks)

Advertising Analysis of google

Select one of the brand's print or digital ads, published in a campaign (include and reference the ad with your submission).

1. Provide an analysis with clear explanations of the following:

• Content and central theme of the ad (5 marks)
• Advertising objective apparent in the ad (10 marks)
• Tone and style of the ad (5 marks)
• Appeal factors used in the ad (5 marks)