Brands attempt to establish personalities, partly so consumers can see themselves as part of the brand story. You will be introduced to six people. You must choose three of them and match them to a brand that 'matches'.

 INSTRUCTIONS
 Choose your people.

Alan has a mind that is a labyrinth of thoughts. He is an analytical thinker. He dissects problems with precision, examining each facet before arriving at well-reasoned conclusion. His insights are like puzzle pieces, fitting together to reveal the bigger picture.

 Zoe has a backpack of wanderlust and a heart full of adventure. She epitomizes the free-spirited nomad. She chases sunsets across horizon, collecting memories like wildflowers. Her untamed spirit reminds everyone around her that life is a grand journey meant to be explored with open arms and an insatiable zest for the unknown.

 Arjun absorbs the world with a keen ehe, preferring to listen rather than speak. He is reserved and quiet. His insights are like hidden gems, discovered through patience and a deep understanding of human nature.

 Amy has an ability to adapt and thrive in change and chaos. She is like a bridge between old and new, seamlessly integrating innovations into existing systems. Her open-mindedness and flexibility make her a driving force in environments that demand constant evolution.

 

Carlos has his feet firmly  planted on the ground. His approach to life is rooted in practicality and reason, often seeking tangible outcomes over abstract ideals. He has a knack for seeing things as they are and he's the go-to person when a dose of reality is what you need.

 Grace has boundless empathy. Her presence is a soothing balm, offering solace to wounded hearts and a sage haven for tears. She has an innate ability to listen without judgment and helps others rediscover their strength through vulnerability.

Name their Match

For each of the three people you have chosen, match that person to a brand. 

Explain and Make Connections

Justify your matches. You may wish to use advertising examples, marketing materials, social media strategies and retail situations. It should be clear that you understand how the brand speaks to their consumers by the choice of your brand examples and your connections to theory.