Branford Jones Application 1 Question 1 I propose an event for raffles selling. This is a common revenue raising event for many charitable organizations like mine. Raffle event is a viable one for our organization because whereas it is hard to achieve cash sponsorships, it is easier to obtain goods from sponsors which can be raffled. Question 2 Examples, where the same event was applied, includes a fun run to raise funds for constructing cancer center, heart disease management walk, bike ride event and have a family, friends and colleagues sponsor a relative. Organizational dinner and auction where we organize a dinner with friends, family, and colleagues and include an auction to raise more funds, seek out local businesses who may be interested in donating goods to auction. Question 3 Our organization would succeed in using the raffle event because there is a positive support for charitable organization work. In addition, our organization has huge support on its good work in supporting the needy and improving the lives of economically challenged families. Question 4 I would start by consulting the Director of Operations Mr. Tilton to understand the financial requirement. I would then closely consult and work with the Athletic and Associate Directors Mr. Cegles and Ms. Mabry in identifying and researching the legislation in our own state that relates to raffles and other similar forms of fundraising. This is because raffles are often regulated by governments because of the potential for fraud and misrepresentation. Question 5 Before starting or do anything, I would sit down together with other project members and decide where and where and what we need from the event. I would lead other members in weighing our stakes throughout our operating region. Then we could go ahead and there requirement for enhancing an entire statewide campaign to reach unlimited demographic. This will assist us in determining how many tickets we need to sell to be successful, how big or opulent our prizes should be, and even the limits of our community in terms of our overall goals (Gaming Policy and Enforcement Branch, 2016). Reference Gaming Policy and Enforcement Branch, (2016). Standard procedures for ticket raffles. British Columbia. CONDUCTING SURVEY FOR RAFFLE SELLING The event I had proposed was for raffles selling. Based on raffle selling, will involve setting out to find what is available in the market.it will be a preliminary study to understand the possible competition existing market, social status and earnings of the target customers in addition to collecting people's opinions concerning different businesses of raffling being carried out and this will be done by selecting a representative sample of the targeted population. What type(s) of survey technique would best serve your needs? Why? In raffle selling, the best kind of survey that we will be able to utilise will be based on the instruments that I hat we will use in collecting the required information or in conducting a survey. These techniques include; Questionnaires. This will involve administering of questionnaires to individual persons and this questionnaires will be containing various questions on the competitors, people demographic environment, their tastes and preferences and other information that will enable us to be able to know how we will be able to handle them. These individuals will people who are located in the place where our raffle selling business is intended to be located. Interviews We will also conduct interviews from the people where our target market is found and this will involve selecting a certain number of individuals from the market randomly where we will be able to conduct a face -to-face interview with them. We will also use phone interview and online interview to be able to further collect a wide array of information on the targeted market and to also understand the targeted customers including their cultures, tastes and preferences. What type(s) of errors would you expect to encounter when using your chosen technique(s)? In using questionnaires and the interviews as a way of conducting surveys, we expect to encounter the following problems: Response error or bias. Most of respondents usually whenever they realise that they are being interviewed or being asked questions for the purpose of being studied, most people usually tries to provide responses which he /or she believes the researcher is looking for. Thus for the case of raffle selling the respondents may provide information that may be to please us to start that business venture their rather than discouraging us. Non-response error or bias during the conduction of the survey, the people being confronted may refuse to respond or to provide us with answers because they may consider the information we are inquiring from them to be very sensitive or so intrusive especially providing information concerning competitors of which they themselves may be part of the competitors or may not be interested in such kind of business in their area. The question being asked may be also too specific that the respondent may find it too difficult to answer it. Interviewer error or bias In some instances during the conduction of the interviews, these interviews may influence the responses being elicited by the people being interviewed through the comments that are being made by stressing certain words in the question itself. The interview can also introduce biasness through the facial expression, body language or even the clothing that is worn thus causing people to provide response bases on the researcher's appearance. List of survey questions that we will use for the survey. 1. What is your gender? o Male o Female 2. Age group (Please tick) o Under 18 o 19 to 25 o 26 to 30 o 31 to 49 o 50 and above 3. What area do you live in? ________________________ 4. Last week we ran a radio campaign on the local radio station concerning the raffles 5. 6. 7. 8. 9. we are selling. Did you hear it? o Yes o No Did you buy any raffle as a result of the radio advert? o Yes o No What motivated you to buy the raffles? ___________________________________ What do you think we can improve? _____________________________________ Do you have any general comments about our business? ______________________ If you if you have become a regular buyer of our raffles, what is the main reason why you keep buying it? _____________________________________ 10. Are there any products or services that you require that we currently do not offer? ___________________________ References Kelley, K., Clark, B., Brown, V., & Sitzia, J. (2003). Good practice in the conduct and reporting of survey research. International Journal for Quality in Health Care, 15(3), 261-266. Tourangeau, R. (1984). Cognitive sciences and survey methods. Cognitive aspects of survey methodology: Building a bridge between disciplines, 73-100. List of survey questions that we will use for the sports survey. 1. What is your gender? o Male o Female 2. Age group (Please tick) o Under 18 o 19 to 25 o 26 to 30 o 31 to 49 o 50 and above 3. What area do you live in? ________________________ 4. What age of people mostly play football in your area? o Under 18 o 19 to 25 o 26 to 30 o 31 to 49 o 50 and above 5. Do you love football? o Yes o No 6. Do you play football? o Yes o No o 7. On how many occasions have you participated in a football game? o Once o More than once 8. Would you love to have a football tournament in your area? o Yes o No 9. How many football tournaments have taken place in the last one year? o Less than 10 o More than 10 o None 10. Would you participate in the football tournament if we arranged for one o Yes o No 11. When would you love to have a tournament happen o First quarter of the year o Second quarter of the year o Third quarter of the year 12. How many football clubs are there in your region o Less than 10 o 10 and above o None 13. Are you paid when you participate in a football tournament? o Yes o No 14. Do we have volunteers in football tournaments? o Yes o No 15. Do we pay for the venue where we host the football tournament? o Yes o No 16. What can we include in our tournament package to attract players? _____________________________________ 17. What would we need to plan a football tournament in your area? _____________________________________ 18. Who do we consult as authority before we arrange for a tournament in your area? _____________________________________ 19. Do you have general comments on what to consider in our football tournament? ______________________ The research method that will be used to gather information that will be used to develop a marketing strategy to ensure the success of the raffle selling event will be interview. The interviews will be mainly be face to face interviews but we plan to incorporate telephone interviews as well for some of the people. The people that we will be interviewing will be chosen randomly from the area where the raffle tickets will be sold. The interviews can be conducted during sports events that occur around our target area. The main reason as to why we chose interviews as the preferred method of data correction is because of the accuracy and the efficiency of data collection method. There is the need to have the information as accurately as possible as well within the time frame that we will set aside for the data collection. (Smith, M. 2010). Interviews are more accurate since you meet with people face to face and through this you are able to get more accurate information as compared to the other means. During the screening, the person being interviewed cannot lie about some aspects such as age, gender or race which is more accurate compared to questionnaires. (Creswell, J. W. 2003). Face to face interviews will also help us to be able to capture more information as we can capture both verbal and nonverbal ques. Through this we will be able to understand the people being interviewed better and how they feel about the raffle selling event that we are organizing. Through the interviews we will as well have a chance to directly interact with the audience being interviewed and through this we can be able to encourage them more about participating in our raffle selling event. Interviews will be the best research design for us to be able to gather all the relevant data that we require to develop our marketing strategy. The people that we will choose to conduct the interviewing process will be having the relevant skills so as to ensure the success of the research before we develop the marketing strategy. REFERENCES Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed method approaches. Thousand Oaks, Calif: Sage Publications. Smith, M. (2010). Research Methods in Sport. Exeter: Learning Matters Ltd. 1 Use of Raffling to Generate Additional Revenue Introduction Based on various ways utilized to raise extra income, raffling is the best way. Raffling is accepted by most of the people regardless of their political affiliations, racial status, sexual orientation among others. The main aim is to target as many people as possible while using little cost. Based on the research on some of the marketing strategies, raffling is one of the best ways to earn extra revenue (Tsang, 2007). Raffle selling is a typical income raising occasion for some organizations dealing with charitable organizations. Our organization is not an exception. Raffling is a suitable one for this organization due to the fact that though it's hard to accomplish money sponsorships, it is less demanding to get merchandise from supporters which then can be raffled. Illustrations, where the same occasion has been utilized, incorporates a fun event to raise cash for building a cancer screening center, awareness campaign on coronary illness, bicycle ride occasion to support needy families and other compassion walks. On my part, I intend to organize an organizational dinner for colleagues, family, and partners and incorporate a sale to raise more supports, search out neighborhood organizations that might be keen on giving merchandise to sell (Reynolds, 2013). Our association would succeed in utilizing the raffling occasion on the grounds that there is a positive backing for altruistic association work. What's more, our association has colossal backing on its great work in supporting the poor and enhancing the lives of financially challenged families. 2 I would begin by consulting the Director of Operations to comprehend the budgetary necessity. I would then intently counsel and work with the Athletic and Associate Directors in distinguishing and examining the enactment in our own state that identifies with raffling and other comparable types of raising support. This is on account of pools are regularly controlled by governments as a result of the potential for fraud and also misrepresentation. Before flagging off the event, I would hold a discussion with other task individuals and choose what we require from the occasion. I would lead different individuals in measuring our stakes all through our working area. At that point we could proceed to meet necessary requirements for improving a whole statewide campaign to cover a large region. This will help us in deciding what number of tickets we have to offer to be fruitful, how enormous or rich our prizes ought to be, and even the cutoff points of our group as far as our general objectives. The Plan I intend to plan the raffling event as follows: Determine the prizes for the raffles. The prizes should be appealing to the intended people, and should be offered at considerably affordable prices to all people and across all ages. The prizes can be in form of electronics, travel packages, model cars, gift certificates among others. It is vital to offer a prize in which the potential vendors will place a high value on. However, much consultation will be conducted for contributions from the members of the team. The members might be having a wealth of experience on lottery and thus contribute immensely to this event. To achieve this, I will hold meetings and discussions with them to come up with the best prizes. 3 The Goals My goals will be guided by the following steps. Amount of cash intended to be raised. This is with regards to whether this is the only pledge drive for the year, or it is just a supplement. Choosing the amount to be raised from the pool is the initial phase in making objectives. Second, I intend to appraise the quantity of ticket dealers I can depend on. Another consideration is on the number of tickets for every individual seller, at minimum, to achieve the fundraising objective. The ticket/sum raised objective is the Target objective. Ultimately I will set a stretch objective. This will give inspiration to the group to accomplish more. The super dealers will go for the stretch. I will also come up with a suitable method that will spur the volunteers to offer more tickets. For instance, giving out gift certificates to those who achieve or sell the highest number of raffles. Encouragement, an applause and enthusiasm will go far in inspiring the group. Likewise, it is essential to come up with time-line objectives. This involves setting an objective for maybe a couple midpoint dates amid the set time frame. This will help my team and I gauge the advancement. Other Key Considerations Join raffle ticket deals with different exercises of the organization. Offer tickets at normal gatherings, and stay up with the latest about the campaign's advancement. 4 Setting up stalls at nearby fairs and supermarkets. Have a sensible course of events for sales, particularly for expensive products. At least one month offering period ought to be permitted. Arrangement for 2-3 months for bigger ticket products (de Vries, Reis, and Moscato, 2015). Giving prizes away at a routinely arranged occasion, or an extraordinary occasion. Tickets should also be accessible to last minute purchases. Influencing the association's quality to the society. At the point when offering tickets, volunteers ought to make it clear what the deals are for. The more natural individuals are with the cause or organization, the more probable they are to purchase tickets (Gloria, Faulk, and Steinhardt, 2012). 5 References de Vries, N., Reis, R., & Moscato, P. (2015). Clustering Consumers Based on Trust, Confidence and Giving Behaviour: Data-Driven Model Building for Charitable Involvement in the Australian Not-For-Profit Sector. PLOS ONE, 10(4), e0122133. http://dx.doi.org/10.1371/journal.pone.0122133 Gloria, C., Faulk, K., & Steinhardt, M. (2012). Positive affectivity predicts successful and unsuccessful adaptation to stress. Motivation And Emotion, 37(1), 185-193. http://dx.doi.org/10.1007/s11031-012-9291-8 Reynolds, E. (2013). Is it Ethical to Raffle off Prizes in Exchange for Referrals?. The Journal Of The American Dental Association, 144(7), 839-840. http://dx.doi.org/10.14219/jada.archive.2013.0197 Tsang, J. (2007). Gratitude for small and large favors: A behavioral test. The Journal Of Positive Psychology, 2(3), 157-167. http://dx.doi.org/10.1080/17439760701229019