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Braun is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an

Braun is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an awareness level of 70% with the target market of 80 million customers. Among the aware customers who have access to the product in retail stores, 50% will try the product in the next year. Braun has a distribution of 60% ACV (all commodity volume). Those who try the product will purchase a package of 6 units per year. Market research has also suggested that 40% of customers who try the product will repeat purchases. On average, each repeat purchaser will likely buy 2 packages (6 units per package) per year.
Given this information, how many triers do you forecast for Braun's new razor?

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