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Braun is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an
Braun is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an awareness level of with the target market of million customers. Among the aware customers who have access to the product in retail stores, will try the product in the next year. Braun has a distribution of ACV all commodity volume Those who try the product will purchase a package of units per year. Market research has also suggested that of customers who try the product will repeat purchases. On average, each repeat purchaser will likely buy packages units per package per year.
Given this information, how many triers do you forecast for Braun's new razor?
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