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Brent Smithson, owner of the Lakeland Hotel, requests your assistance with forecasting sales for the first quarter of 20X5. His 200-room hotel's sales during January-March
Brent Smithson, owner of the Lakeland Hotel, requests your assistance with forecasting sales for the first quarter of 20X5. His 200-room hotel's sales during January-March of 20X4 were as follows: January February March Pro 2009 Number of Days 31 29 31 Pd. Occ. % 80 082 78 81 0001 ADR $150 148 152 Room Sales $744,000 669,552 763,344 Brent believes that room sales will increase by one percentage point in each month and that the ADR should increase by $2 over the rate achieved in 20X4. Assume that total revenue consists of room sales and miscellaneous income. Required: 1. Forecast the expected number of room sales (units) for each month. 2. Forecast the room sales for each month. 3. If miscellaneous income is 5 percent of total revenue, forecast the miscellaneous income for each month.
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