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Brew quality Indian beer and ensure the beer becomes a global brand. We discussed Cobra beer in class and the analysis of the external environment
"Brew quality Indian beer and ensure the beer becomes a global brand." We discussed Cobra beer in class and the analysis of the external environment and the issues within the brewery industry. Using the PESTEL and VRIO models explain how Cobra Beer has used this model to create competitive advantage in the beer industry globally.
hint?
viro ?value, rarity, inimitability, and organization
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