BREWED NORTH OF THE RIVER. NO SERIOUSLY, CARLTON THERE'S A NORTH DRAUGHT OF THE RIVER. CARLTON DRAUGHT. MADE FROM BEER. Carlton Outdoor Advert By BBDO: The Draught Tap | Ads of the WorldTMMODEL WEARS CARLTON DRAUGHT. CARLTON CARLTON DRAUGHT. DRAUGHT MADE FROM BEER. i) In your own words define integrated marketing communications. (1 mark) ii) Drawing on the images above, explain how Carlton Draught have used integrated marketing communications (1 mark)