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What are the macroeconomic conditions affecting the IT industry, and how can this industry improve its competitive position? Bustinza et al. (2015) suggest servitization (shifting
What are the macroeconomic conditions affecting the IT industry, and how can this industry improve its competitive position? Bustinza et al. (2015) suggest servitization (shifting from offering only goods to a customer to providing products and services for competitive advantage) is a successful and effective method for improving a company's competitive position. Make recommendations on how the IT industry can strengthen its competitive position using servitization.
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