Brian goes to Illinois football games to spend time with his friends, Adam goes to Illinois football games to watch the game, Mark goes to the Illinois football game to see his students. If you were looking to segment these attendees of an Illinois football game, what would be the best way to segment them based on the information given?

 Group of answer choices

 Benefits segmentation 

Geographic segmentation 

Demographic segmentation

 Geodemographic segmentation

 

ADM is an animal feed company that sells cow and pig feed all over the world. They segment their sales department based on the country that they are selling in. Therefore they have a Mexico sales division, a China sales division, a South Korea sales division, and a Canada sales division. Using this knowledge, in what way is ADM segmenting their market?

Group of answer choices

 Geographic segmentation

 Demographic segmentation

 Behavior segmentation

 Benefits segmentation

 

Discovery Networks has multiple channels for people to enjoy. They have the Discovery Channel for those that like science, the Food Network for people who like to cook, the Travel Channel for those that like travel. In this sense what kind of Segmentation Strategy is Discovery Network using to reach a larger audience?

Group of answer choices

Differentiated Strategy

 Mass Marketing

 Concentrated Targeting Strategy