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Briefly discuss the capabilities of CRM systems to enhance customer service, sales force automation and marketing in your organisation. Briefly discuss how you can use

Briefly discuss the capabilities of CRM systems to enhance customer service, sales force automation and marketing in your organisation.



Briefly discuss how you can use the CRM phases to improve customer relationships.



  KPMG. (2022). KPMG global tech report 2022. https://assets.kpmg/content/dam/kpmg/xx/pdf/2022/09/kpmg-global-tech-report-2022.pdf

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