Bright House wants Courtney to buy the full gamut of entertainment products and the more she buys$-$digital television, premium channels, downloadable movies, local and long$-$distance phone service, cellular service, high$-$speed Internet$-$the better the deal becomes compared to the total of the individual prices of each product. Bright House is using a strategy.

reference pricing

captive$-$product pricing

product$-$bundle pricing

product line pricing

prestige pricings