Brush&Cream Ltd is a UK company that has developed a tooth brush with incorporated tooth cream under the brand TooCream. Having one of its patents approved by the European Patent Office, a competitor in Lithuania set-up under the name of BrushCreamy, develops a similar device under the name TooCreamy. Brush&Cream believes that BrushCreamy is infringing its intellectual property rights both regarding its brand name and the technical aspects of the product.Advise Brush&Cream as to the merits of its case and the consequences of carrying out a successful action.