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o Web development

o Responsive web design

$$ WordPress Development Solutions

$$ HTML and CMS Development Services

$$ Coding

$$ Graphic Design

$$ Application development

$$ Online marketing

o Search Engine Optimisation

o Pay Per Click $($PPC$)$ Marketing

o Content marketing

o Social media marketing

o Online Email Marketing

$$ Copyrighting

o Content and Production Copyright

$$ Web hosting and support

Values

$$ Quality service to our clients

$$ Integrity and accountability

$$ Reliability

$$ Quality

$$ Innovation

$$ Respect

Organisational hierarchy

BSBLDR$522$ Student assessment information pack Version No$.1$

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Strategic objectives and operational plan

Strategic objectives:

The strategic objectives of Online Media Solutions are as follow:

$$ Increase brand awareness$/$presence by at least $20\%$

o Send out newsletters to potential clients

o Place adverts on various business publications and journals with a wide readership.

o Use social media platforms to market our services

$$ Establishing a reputation for exceptional customer service and end to end solutions and achieve

customer satisfaction rate of $90\%.$

o Providing excellent customer services by resolving the customer issues within $24$ hours

o Ensure quality services are delivered within the specified timelines

o Implement customer relationship management system

o Implement loyalty programs to retain clients

o Enhance our customer value proposition

$$ To target net profit margins of $30\%$ in the first year and $40\%$ in the second year by improving

operational efficiency

o Reduce cost and improve process efficiencies

o Improve operating margins

o Improve cash flow and reduce debts

$$ Supporting staff performance by offering ongoing training and professional development

o Conducting performance reviews on a regular basis and address the areas of development

by offering training and professional development

o Ensure the currency is knowledge is in accordance with the industry standards.

o Have continuous improvement systems in place that focus on employee$$s skills

development

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Operational plan: Marketing department

Objective: Increase brand awareness by at least $20\%$

Strategy Actions KPIs Responsibility Date

Send out

newsletters to

potential

clients

Research and identify hot topics that

may attract potential customers

To get a

response from

at least $5\%$ of

clients

Marketing team Q$1$

Brainstorm what offers can you

provide to your potential customer

that attract them.

Prepare and send out newsletters

that include the latest information

and current offers

Place adverts

on various

business

publications

and journals

with a wide

readership.

Identify business publications and

journals that have a wide readership

in your target customer segment.

To increase

brand

awareness in

at least $10\%$

viewership

Marketing team Q$1$

Analyse the cost associated and the

benefits of advertising in the

publications and journals and select

the best option in consultation with

the Operations Manager

Prepare attractive adverts

Contact the business publications

and journals and publish your

adverts.

Use social

media

platforms for

marketing our

services

Build an effective social media

marketing strategy.

Increase in at

least $10\%$

number of

social

interactions

and

comments

Increase of at

least $10\%$

click on google

adverts

Marketing team Q$1$

Use social media platforms such as

Facebook and Instagram to promote

services

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Operational plan: Customer service department

Objective: Establishing a reputation for exceptional customer service and an end to end solutions an