BSBMKG507 Case Study Assessment

____________________ You will use your own hypothetical data. Thank you.

Case Study A - Presenting Data Organisation XY needs to present data on some of its marketing activities. It uses a simple and clean style of presentation, so that data is easily identified and interpreted. The organisation has templates and style guides for graphs and graphics to present data;text is black, and colour is only used in the interpretation of data in the graphic (e.g., lines in line graphs are in different colours, along with the graph legend/key that explains the data). This includes templates for: Line graphs Scatter graphs Pie charts Doughnut charts Bar charts Area charts Pictograms. Data Data for the following needs to be presented into an appropriate graph or chart. They need to present data to show: Customer sales for the last four-week period, compared with customer sales from the same four-week period, one year ago Customer retention rates over the last five years The proportion of current customers who are: potential (shown interest in products but have not made a purchase) new customers (who have made one or two purchases) repeat customers (those who have made more than two purchases)