BSBMKG510 PLAN E MARKETING COMMUNICATIONS

Newspapers

Television

The Internet

Twitter

Messenger

Newspapers are among the most commonly used kinds of media advertising by Coca-Cola. The Coca-Cola Company is one of the corporations that has starred in advertising media in its early phases, and the company has now been involved in media marketing for more than 100 years.

Coca-Cola has been marketed on television in a number of nations. Coca-Cola uses various advertisements in different nations. These advertisements are created with the local culture in mind to minimize misconceptions caused by cultural variations across nations.

The Internet is another medium where many Coca-Cola commercials may be found. The brand's online advertising is carried out specifically through the widespread use of banners, pop-up ads, on-site sponsorships, and several other kinds of online advertising on hundreds of websites throughout the world. There are also several forums and websites dedicated to Coca-Cola lovers, where people may share their Coca-Cola-related stories.

Twitteremploys a number of ads targeting technologies to bring businesses in front of the right people. Among the various targeting options available, advertisers on the platform should employ ad targeting to focus on demographic traits and behavioral trends. Twitter, fortunately, offers a range of advertising choices for targeting your ideal target demographic.

The Facebook News Feed has been overloaded with ads. People will notice your ad in the home tab of the Messenger mobile app. When they tap on the ad, they will be sent to the location you have chosen, which could be your website or a Messenger conversation.The last method for utilizing Facebook Messenger is one you may already be using. That is, faster customer support via Facebook Messenger. People certainly prefer texting over other channels for contacting companies. And they anticipate speedy responses from brands.

Create. an Actionplan for Coca Cola

1. Usingthepointsidentifiedabove,createanactionplan,schedule,resourcesneeded(equipment,morestaffetc.)andbudgetestimatesfordevelopingandimplementingthee-marketingstrategies thatyou haverecommended

Suggestion: Try to make this simple and visual, think about dividing each of the strategies into onecentralcomponent and then having branches stemfromeach