Budweiser's Adam Nguyen is trying to decide on what type of drink cooler he should offer in Budweiser's company store. To help gain perspective on cooler manufacturers, Adam asks Margo Dalay for help. Margo has past experience purchasing coolers in bulk. Margo would be considered a/an [-----] in the buying process. Budweiser's Adam Nguyen is trying to decide on what type of drink cooler he should offer in Budweiser's company store. To help gain perspective on cooler manufacturers, Adam asks Margo Dalay for help. Margo has past experience purchasing coolers in bulk. Margo would be considered a/an [-----] in the buying process. technical lead reference group influencer gatekeeper decider