Question
Build a Strategic Plan for Publix supermarkets. Include environmental and organizational considerations along with key findings from analyses and final strategic suggestions. Strategic choices should
Build a Strategic Plan for Publix supermarkets. Include environmental and organizational considerations along with key findings from analyses and final strategic suggestions. Strategic choices should be based on intuition and facts. Should have clear and salient strategic recommendations and next steps.
Key Statistics snapshot: Revenue - $574.1 billion Profit - $9.2 billion Annual Growth 2014 1.5% Wages - $56.5 billion Annual Growth is projected to be at 0.7% Businesses - $39,604. Publix is the 3rd largest grocery store chain in the United States and has a 5.3% share of the market. With 1,077 stores, it has 66% of its stores located in Florida. The companys sales for the fourth quarter of 2014, were $7.9 billion, a 6.9 percent increase from last years $7.4 billion. Comparable-store sales for the fourth quarter of 2014 increased 6.4 percent.
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