BUILDING A TEAM 6-9. An Experiential Exercise: Developing a Budget space totaling $6 million during Today's Fitness's first You have recently been appointed advertising supervi- year. You think you can do this with a staff of about sor for a new monthly health magazine, Today's Fitness, eight people. Because this is a completely new publica- being developed by the magazine division of the Rupert tion, there is no previous budget for your advertising Murdoch organization. You were previously an advertis- group. You've been asked by Jennifer to submit a pre- ing supervisor on one of the company's established mag- liminary budget for your group. azines. You will report to the new magazine's publisher, Prepare a report no more than three pages long. Jennifer Clark. (A) Describe in detail how you would go about this Estimates of first-year subscription sales for Today's assignment. For example, where would you get budget Fitness are $125,000. Magazine stand sales should add categories? Whom would you contact? (B) Present your another $40,000 a month to this number. Your concern best effort at creating a budget for your department. is with developing advertising revenue for the magazine. (Your instructor will inform you whether this is to be You and Jennifer have set a goal of selling advertising turned in as a written assignment or discussed in class.)