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Bun Co is a bakery which owns two shops / cafes . Over the last two years, the company has experienced declining profitability due to

Bun Co is a bakery which owns two shops/cafes. Over the last two years, the company has experienced declining profitability due to increased competition, and the directors wish to investigate whether this is a sector-wide problem. Consequently, they have acquired equivalent ratios for the sector, some of which have been reproduced below.
Sector averages for the year ended June 2007
Capital Employed. 18.6%
Operating Profit Margin. 8.6%
Net Asset turnover 2.01
Inventory holding Period. 4 days
Equity debt. 80%
The following information has been extracted from Bun Co's draft financial statements for the year ended 31 December 2007.
Statement of Profit or Loss for the year ended 31 December 2007:
$000
Revenue 100,800
Cost of Sales. (70,000)
Gross Profit. 30,800
Operating expenses (17,640)
Profit from operations 13,160
Statement of financial position as at 31 December 2007
$000
Non-Current Assets 55,000
Inventory 3,960
Equity:
Equity shares of $1 each 17,000
Revaluation surplus 5,400
Retained Earnings 10,480
Total Equity 32,880
Non-Current Liabilities:10% bank loan. 14,400
Other information relevant to Bun Co:
(1) In 2006, Bun Co acquired a famous brand name. On 31 December 2007, the brand represents 20% of non-current assets. The remaining 80% of non-current assets comprise the property from which Bun Co operates its bakery and shops. This property is owned by Bun Co and has no direct. Associated finance. The property was revalued in 2004.
(2) In the year ended 31 December 2007, Bun Co. began offering discounted meal deals to customers. Bun Co. hoped this strategy would help reduce perishable inventory and inventory holding periods.
(3) In January 2008, it was decided to discount some slow-moving seasonal inventory with a selling price of $1,5m. Under normal circumstances, these products have a gross profit margin of 20%. The inventory was sold in February 2008 for 50% of what it cost Bun Co. to produce. The financial statement for the year ended 31 December 2007 was authorised for issue on 15 March 2008.
Calculation of the consolidated goodwill at the date of acquisition.

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