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Bureaucratic control is the use of rules, regulations, and formal authority to guide performance. Market control involves the use of pricing mechanisms to regulate activities
Bureaucratic control is the use of rules, regulations, and formal authority to guide performance. Market control involves the use of pricing mechanisms to regulate activities in organizations as though they were economic transactions. True/False
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
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