Question
Burger King has received backlash from the public for their impossible burger being not so vegetarian What are some strategic recommendations/alternatives the fast-food chain can
Burger King has received backlash from the public for their "impossible burger" being not so vegetarian
What are some strategic recommendations/alternatives the fast-food chain can do to recover from this PR crisis?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
