Bus 162 Principles of Marketing - Midterm Project/Presentation (25 marks) In this project you will get the chance to choose from one of four projects listed below. Choose ONLY ONE. The project consists of doing some research on consumer behaviours and marketing campaigns, then prepare a report. In your presentation you want to incorporate some of the lessons learned from the first six chapters of the textbook as well as your own personal observations as a consumer. Your narrative should be analytical and tailored to an audience of marketing professionals. Presentation Projects - Choose only one. 1.Suppose you are conducting market research for your favourite brand of carbonated beverage. Sales have been lagging for two quarters and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand's current product offerings. You also want to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present to the focus group