BUS$433$ Strategic Services ManagementCase Study #$1$Value $=10\%$DescriptionThis is an individual assignment. Select one of the following companies for yourcase study assignment:o McDonald$$so Marriotto Tim Horton$$so Air Canadao The Kego TripCentral.cao Carnival Cruise Lineo Fairmonto Best Westerno Etihad Airwayso Wahlburgerso Contiki ToursOnce you have chosen your company, do some research and using theinformation that you found, along with your own analysis based on what you$$velearned from the course lessons so far, include the following information:$1.$ Provide a very brief introduction and background of the company youhave chosen. This only needs to be a short paragraph for this assignment$\mathrm{.}2.$ What type of strategies does the company currently use? The companylikely follows a variety of different types of strategies, but for thisassignment identify ONE type of strategy from the options below andexplain.o Corporate level $($diversified business? diversified markets? etc.$)$o Network level $($strategic alliances? franchise? managementcontract?$)$o Business level $($positioning$?$ access$-$based, variety based, costleadership$,$ etc?$)$Include the word $$orangutan$.3.$ Who are the company$$s main competitors? The company will have manydirect and indirect competitors. Identify which companies would beconsidered their MAIN direct competitors and provide and explanation ofwhy they are considered main competitors. In your answer, you canconsider things such as similar pricing, similar products$/$services$,$ similarmarkets, etc.

You must demonstrate a high level of thinking and analysis, clarity of thoughtand overall organization and professionalism i choose marriot company