Bus306: Apple's IPhone 13 Marketing Expense Forecast

A Marketing Plan is a document that presents recommendations to fulfill a company's marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives, strategies, and tactics.

Expense Forecast

Use a table format in this section to portray the Marketing Expenses that you believe are necessary to reach yourMarketing Objectives based primarily on your selection and understanding of yourMarketing Communications Mix and costs. Pay attention to your total expense, where you are spending your largest portions of the marketing expenses, and how your total expense budget compares to projected sales. Always ask yourself the question - is this level of expense appropriate for your marketing strategy?

B306:MKT Final Essay * ) Saved to Drive File Edit View Insert Format Tools Extensions Help Last edit was seconds ago 100% Normal text Arial 11 + BIUA . 1 2 1 6 Marketing Objectives Apple's main objective is to ensure its reputation as the top quality product to its faithful consumers while still forming new relationships with new consumers down the road. The company hopes to be the leading company in smart devices and will always go above and beyond what is expected. While remaining conscious of the environment, Apple plans to reduce its carbon footprint by 2023, providing state-of-the-art devices to consumers. This year we plan to sell 300 billion iPhones to consumers across the globe and are confident that we can do it. Apple hopes to provide affordable phones to all consumers and provide a service that competitors can't match. By staying one step ahead of the market we will continue to evolve and surprise the world with cutting-edge technology. Customers deserve to have the very best technology and Apple is set on delivering the best. Integrated Marketing Communications Strategy We will be using a push marketing strategy to promote the iPhone lineup. Specifically, a campaign that centers around user-generated content (UGC) to promote the camera and video function on the smartphone (Chineengo 2020). We will commission photographers to take photos in low-light environments and address that the iPhone 13 Pro camera is improved. We'll call it the "Shot on iPhone" campaign and have our Instagram completely devoted to this picture-perfect campaign (Chineengo 2020). We will be using Youtube, Twitter, and Instagram for the media. We'll create the hashtag "Shotoniphone", as a photography challenge to see who can take the best photo on their iPhone. We'll have millions of users participate and post their photos online! And the winners will be featured on billboards, in Apple retail stores, and on our website (Business Today.In. 2019)