Bus306: Apple's IPhone 13 Marketing Plan

A mission statement is meant to be a concise statement of why the organization exists - it's raison d'etre. It is meant to be communicated to both customers and employees, so you should be careful to use plain and simple language that captures the essence of what the organization wants to do. While it is important for the mission statement to specifically define what business you are in, it is also crucial to keep in mind that this statement should not be something that is subject to frequent change. So, even while being specific, you should leave room for the company to grow (for example, a phone company should define its mission in terms of communication, not just telephones) be sure to follow this in the questions below:

1. Apple's current mission statement and is it succeeding in bringing it to life?
2. Write your own concise mission statement for Apple in regards to the Iphone 13 product line-up, the capabilities, the competitors, and the organization's future direction for growth and prosperity
3. The technology company's vision regarding the IPhone 13 product line-up?
4. The objective marketing strategy of Apple in general and for the IPhone 13 product line-up?